They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
The trade body called it “illegal circumvention technology”
Lol. Fuck off.
Once the data enters my network it’s my fucking data and I can do with it what I please.
Likewise, I can prevent anything from even entering my network that I don’t want on it.
Unless it’s intellectual property that belongs to the movie industry. Then you better not touch it. Or that’s illegal.
But if it’s advertisements, then you have to watch it, or that’s illegal.
The use of the term “Dark traffic” here is to paint the use of ad-blockers as something nefarious. Don’t use it, fuck these people right in their stupid mouths.
I propose using the terms “clean traffic”, for ad-blocked website traffic, and “dogshit traffic” for everything else.
Maybe we could turn it around: adblockers are tools that block ads and other kinds of dark traffic such as trackers and malicious scripts.
Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception
